15-year restaurant industry veteran. Scaled a restaurant to 7 figures using social media, then sold it to build Hire86 — Detroit's first swipe-based hiring network for restaurant professionals. Creator at the intersection of Detroit food culture and the real business of running restaurants.
Age Breakdown
Top Audience Segments
Interactive, gamified food content spotlighting Detroit-area restaurants. Viral formats like blind taste tests, price guessing games, and hidden menu reveals.
50% of contentRaw, direct-to-camera content addressing real pain points of running a restaurant — staffing, turnover, margins. Establishes authority with industry professionals.
30% of contentSerialized founder journey documenting the real-time build of Hire86. Builds emotional investment and drives direct waitlist conversions from engaged followers.
20% of contentDedicated or integrated brand mention within a TikTok, Instagram Reel, or YouTube video. Includes authentic storytelling and a direct CTA.
Full restaurant feature using the proven gamified challenge format. Drives immediate foot traffic and local brand awareness in the Detroit market.
Multi-platform bundle: 1 TikTok video + 1 Instagram Reel + 1 Carousel + Story set. Maximum reach and frequency across all three audiences.
Monthly retainer for ongoing brand integration. Preferred for B2B restaurant tech brands (POS, inventory, scheduling software) seeking sustained exposure.
Brand boosts your post as a paid ad from your account for 30 days (TikTok Spark / IG Partnership Ads).
Brand reposts your content on their own social channels.
No competing brands in your product category for 3 months.
Unedited B-roll and footage for brand's internal use.
The @mattdoright audience is uniquely valuable to brands serving the restaurant and hospitality industry. B2B restaurant tech companies receive a natural premium because the audience includes a high concentration of restaurant owners, operators, and managers — decision-makers with real purchasing authority.
Note: All brand partnerships are evaluated for alignment with the Hire86 mission. Brands in restaurant staffing, competing hiring platforms, or unrelated consumer categories will not be considered. The bio link will always remain the Hire86 waitlist.
Ready to reach Detroit's most engaged food and restaurant audience?